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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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05257_Field_OMLJ T6.txt
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1996-04-10
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453b
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14 lines
media fall-out?”
Reappraisal of Marshall McLuhan begins by
recognizing his enduring contribution to naming
the imaginative landscape reorganized by powerful
media. His artful phrases reverberate within a
conversation he helped start.
“We look at the present through a rear-view
mirror. We march backwards into the future.”
(1967, p.75)
The critics are not very useful in reappraising
McLuhan, for the simple reason that the